Absa Mauritius was recently recognised with the Outstanding Account Opening and Onboarding Initiative award at the 2024 Middle East & Africa (MEA) Innovation Awards, organised by The Digital Banker. This accolade acknowledges the bank's efforts to delivering innovative, customer-centric solutions that redefine the banking experience.
Commitment to customer-centric innovation
At the core of Absa’s mission is the belief that every customer's story is unique and valuable. This philosophy drives them to go above and beyond, continuously innovating and crafting tailor-made solutions that meet the diverse needs of their clients.
Pioneering digital onboarding solutions
Over the past few years, Absa has embarked on a transformative journey, launching groundbreaking initiatives. Absa’s focus has been on creating a seamless digital onboarding experience for Retail and SME segments by integrating cutting-edge technologies. The bank launched several industry-first initiatives in 2023 such as the Absa Digi account that allows customers to open bank accounts 100% digitally, anytime and anywhere, through a state-of-the-art digital identity verification process. They then distinguished themself as the sole bank in Mauritius to integrate with the Corporate and Business Registration Department (CBRD), facilitating swift and hassle-free account opening for the business customers. Later in the year 2023, Absa Mauritius unveiled the Absa Digi Loan, a pioneering offering in Mauritius that provides customers with a quick and convenient method to apply for an unsecured loan with instant credit decisioning upon completion of the application at competitive interest rates starting as from 7.25%.
“We are immensely proud of our achievements and the recognition at the Digital Banker Awards 2024. These initiatives represent just the beginning of our journey towards a banking revolution. Our commitment to pushing the boundaries of innovation in the banking industry remains steadfast. This year, we are continuing to commercialise these initiatives through a differentiated operating model that emphasises agility, innovation, and customer-centricity. By streamlining processes, optimising resources, and enhancing team collaboration, we are setting new standards in the industry.” said Sandeep Mohapatra, Head of Digital Transformation and Technology at Absa Mauritius
“Every client's journey inspires us to continuously innovate and deliver solutions that truly make a difference.” explained Sandeep Mohapatra.
Looking ahead
Absa Mauritius is dedicated to continuously enhancing their services and introducing more innovative solutions that cater to the evolving needs of their clients. The bank is committed to leading the way in digital banking, ensuring a seamless, efficient, and customer-friendly banking experience.
The Middle East & Africa Innovation Awards annually recognise banking institutions in these regions that distinguish themselves by elevating service levels through digital innovation, product development, and continuous improvement of the customer experience. In 2023, Absa Mauritius stood out by winning three awards at the Middle East and Africa Innovation Awards, including Best Bank for Trade Finance in Mauritius, Best Transaction Banking Innovation Lab, and Outstanding Use of Technology by a Transaction Bank (Highly acclaimed). It also received two accolades at the Middle East and Africa Retail Banking Innovation Awards, namely Best Digital Banking Initiative and Best Self-Service Banking.'
