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Who is Absa Group?
Absa Group Limited is Absa Bank (Mauritius) Limited parent company, and is one of the top 40 companies listed on the Johannesburg Stock Exchange. We are one of Africa’s largest diversified financial services groups, offering an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance. The Group has a presence in 12 African countries and an international representative office in London and soon to open one in New York. We have approximately 40,000 employees, more than 1,000 branches, and nearly 10,000 ATMs.
The Group’s registered head office is in Johannesburg, and it owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia. Apart from offices in London and soon in New York, the Group also has representative offices in Namibia and Nigeria, as well as insurance operations in Botswana, Kenya, Mozambique, South Africa and Zambia.
The new Absa brand represents a uniquely diverse African banking group whose purpose is to bring possibility to life.
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Can I have the same confidence in this new brand as I had in Barclays?
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Will my money be safe with this bank?
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Why are we seeing changes within the bank?
While Barclays continues to have a significant stake in Absa Group, it’s no longer our majority shareholder and we’re separating our operations in Africa from those of Barclays PLC. This change, which is currently in progress, has given us an opportunity to rollout a name and brand that reflects our identity in Africa, and to unite behind a single brand and purpose which is to bring possibility to life.
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Why did you decide on Absa as the new brand?
We know how important a decision like this is, and, before coming to any conclusions, we consulted widely with employees, customers, regulators and other stakeholders across the continent. The outcome of these discussions was that we needed one brand to unite all our operations across Africa. The Absa brand is already well-established and well-known in parts of Africa, and has strong African and international banking credentials.
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I can still see Barclays branding here and there. When will the change to Absa be complete?
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You will have needed to invest significant resources in the rebranding exercise. Will I be paying for this?
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Why did you decide on this look?
Our separation has given us the opportunity to roll out a new brand that reflects our uniquely African identity, and unite all Absa-owned companies across the continent behind a single brand and purpose. We chose a vibrant red colour palette to represent the brand because it’s passionate and proud, and inspired by the colour woven through our African land and skies.
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What do these changes mean for me as a customer? Do I need to do anything?
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Will you be issuing new chequebooks?
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Will you be issuing new cards?
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Will there be staff changes? Will I be dealing with the same tellers/branch manager?
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Will these changes affect products and services?
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Will my card, account and other services still work?
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Will my banking app still work?
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Can I still use my Barclays-branded card in the ATM and at branches and point-of-sale?
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Will there be any additional transactional charges for using a Barclays-branded card in an Absa ATM or POS machine, and vice versa?
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Will the ATMs operate differently?
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Will I be required to change my account details?
No, you will not be required to change your banking details at any point during our brand change process. However, we urge you to be particularly vigilant during this time, as fraudsters are always looking for opportunity to obtain important personal information by masquerading as your bank. They may use our brand change as an opportunity to ask you to change your details. Such messages do not come from us – your bank account details (including account number and branch code) will not change.
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Will my bank charges or rates be changing?
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Will this affect the current loan agreement I have with Barclays?
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Is the SWIFT code going to change?
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What measures are being put in place to protect customers from fraudulent activities?
We urge customers to be particularly vigilant during this time, as fraudsters are always looking for opportunity to obtain important personal information. We will not be asking customers for any information nor will we need them to update any of their personal account information or details as a result of this change. We have made a concerted effort to ensure that safety and anti-fraud messaging is included in all our communications around our name change.
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If I suspect my account has been compromised, who should I call?
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What must I do if I receive an email or link asking me to provide my account details and information?
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Who can I contact for more information?
Got questions?
You’ve probably seen a few exciting changes taking place and we are sure
you have some questions. Here are some answers.